Marcom.
Digital asset management made simple. The MarcomCentral marketing platform enables organizations of all sizes to manage and distribute marketing materials. Sold as a white-labeled product, it can be customized to fit any brand’s identity. We were brought in to simplify and consumerize the platform, from login to checkout.
Role: UX, Design, Art Direction | Agency: Digital Telepathy
The Product
Marketing materials are heavily used by sales reps on the go, so it was critical to adopt a mobile-first strategy.
Responsive for all
While consumers of the materials were often on the go, those who configured and customized often used desktop devices, so all screens were considered.
Marketplace
We developed a system to allow the showcasing of any item, from digital to physical to wearable.