BRAD SOROKA • Director of Design

Design at the intersection of UX, UI, and AI.

inter_black_highlight.png

Hi, I’m Brad. A design leader and maker who blends the craft of consumer experiences with the scale of enterprise.

 
 

About

I love building products, teams, and ideas that move things forward. As Director of Design at Adobe, I lead teams shaping Adobe Express, an AI-powered creativity and productivity platform used by individuals, teams, and 99% of the Fortune 500.

Throughout my career, I’ve helped many companies grow their businesses through design, including Google, Disney, Zappos, Cisco, Oracle, ServiceNow, HTC, and numerous startups. Born from an agile agency background, I bring a storytelling mindset, a scrappy attitude, a firm belief that anything is possible, and a love for fun to my teams. My philosophy is to approach everything with a healthy blend of creativity and productivity, making better products, processes, and high-performing people.

I’m always experimenting to optimize, automate, and simplify life to create more space for family fun, drawing, skateboarding, rapping, muay thai, traveling, and discovering all that the human experience has to offer.

Curious how I got here? Download the deck that tells my story… the one I used to land the job at Adobe.