I design things, lead teams, and help businesses grow by starting with people, thinking in systems, connecting human and business value, and sweating the details. My journey spans startups, consulting gigs, agencies, and big tech. The companies below represent some of the standout collaborations and teams that shaped how I work.
Human first
Understand what people are trying to accomplish, then remove what stands in their way.
Think in systems
Connect products, workflows, teams, and decisions so the whole experience holds together.
Shared value
Help people succeed while creating measurable growth, retention, and opportunity.
Sweat the details
Hold a high bar for craft, clarity, and coherence, and help teams reach it consistently.
Directing design for Enterprise AI, collaboration, and monetization across Adobe Express, an AI-powered creativity platform used by individuals, teams, and 99% of the Fortune 500. My globally distributed teams shape the systems and workflows that help organizations create, collaborate, and produce on-brand content at scale.
Preview case studyLed creative direction and product design for App Engine Studio, ServiceNow’s first unified low-code development experience. We made enterprise app creation more accessible to professional developers and knowledge workers while establishing experience patterns across the broader Creator Workflows portfolio, a business unit valued at $13 billion during my tenure.
Preview case studyLed product design for CliQr’s cloud-management platform, simplifying how enterprises modeled, deployed, and managed applications across private, public, and hybrid clouds. CliQr was acquired by Cisco for $260 million and incorporated into its data-center portfolio.
Partnered with Google Ventures-backed startups to lead product strategy and user experience, helping teams turn complex technologies and early-stage ideas into clear, usable product experiences.
Led creative direction for Vitrue’s enterprise social-marketing platform, which managed more than 1.3 billion social interactions across 500+ brands before its reported $300 million acquisition by Oracle.
Led UX for the responsive Disney Movie Club e-commerce platform, creating a consistent purchasing experience across desktop and mobile.
Led UX for Infobip’s SMS and omnichannel communications platform, serving companies including Facebook, Twitter, Uber, eBay, and WhatsApp while helping drive 10× growth during my work with the team.
Led design and interactive art direction for HTC’s mobile training platform, helping translate complex product information into a more accessible learning experience for distributed teams.
Designing with people, for people.
Following curiosity.
Learning to teach, teaching to learn.