Connect the journey.
Linked creation, collaboration, discovery, and brand workflows across the Express experience.
Adobe.From Spark
Adobe Express / 2021 to today
From Spark
to scale.
I joined as Spark became Adobe Express and helped shape a ground-up rebuild into a connected creativity platform for individuals, teams, and enterprises.
The story
A product transformation, and a leadership one.
My first mandate was collaboration. The work expanded into core product experiences, Home, onboarding, guidance, search, enterprise, education, information architecture, brands, and monetization.
I built the team and the systems around the work while helping Express move from a collection of creation tools toward a connected platform that people could begin quickly and organizations could trust.
What I led
Turning ambition into a product people could use.
Build the team.
Grew a distributed design team from one person to fourteen, with clearer partnerships and operating rhythms.
Make growth useful.
Connected better creative outcomes to activation, retention, enterprise growth, and monetization.
At the edge
We built the foundation for an AI-powered, on-brand creativity platform, and we are extending it now, connecting creative intent, brand intelligence, and human judgment from the first prompt to finished work.
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